The vehicle number plate V39 was sold for a whopping Dh4 million (nearly $1.1 million) in Dubai on Sunday at an event hosted for a charity
In total, 10 fancy car number plates and 21 exclusive mobile numbers from telecom companies du and Etisalat were auctioned to support the Dh1-billion Mothers’ Endowment campaign launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

The campaign raised a total of over Dh38.095 million, including just over Dh29 million through the sale of exclusive car number plates. On the other hand, bids for etisalat by e& special numbers totalled Dh4.135 million and du special numbers raised Dh4.935 million.

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But it was the unique mobile numbers containing 7 series — considered a lucky number but also resembles the UAE’s 7 emirates — that saw the most exciting and fierce competition among the bidders.

Among the exclusive mobile numbers, 058-7777777 saw fierce competition among the participants and was the highest grosser among unique numbers put up for auction, fetching Dh3.2 million. The bidding for this unique number started with Dh100,000 and within a couple of seconds, it reached Dh3 million. Similarly, other numbers which contained mainly 7 digits also saw competition among the bidders. Another unique number 054-5555555 was also grabbed for a whopping Dh2.875 million.